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The Oodie

Sponsored · Exhibit 01 · Nine Million Hoods

9 Million+ Oodie™ Originals sold worldwide. Yours could be next on the sofa.

We started in 2018 with one idea: reinvent comfort. The Oodie™ Original is an irresistibly soft & snuggly wearable blanket, with a giant hood and a pocket so large it holds a year’s worth of snacks. Movie nights, gaming marathons, snuggles.

Pick your print, pull the hood up and settle in for the evening.

Love Candy
Nine million hoods and counting

9 Million+

Oodie™ Originals sold worldwide

THEOODIE.COM

Meet the Oodie™ Original

Shop Originals
Format
Product hero
Persona
First-time buyer who has seen the hood online and never worn one
Reason to buy
9 Million+ Originals sold
Funnel stage
Top of funnel
Product
Love Candy
Lands on
Landing page

Why it should work. A big proof number over a product shot tells a cold viewer this is a proven product before they read a word.

Tests. Whether the volume number stops the scroll better than a product feature.

The Oodie

Sponsored · Exhibit 02 · Sandworm On The Sofa

A Sandworm you’ll actually want on your sofa, now in sherpa.

The Beetlejuice Sandworm Sherpa Blanket is deadly cosy, haunting energy and frightfully soft. Become possessed by comfort made for wrapping up and switching off. All over Sandworm print, green sherpa lined, from our officially licensed collection.

Spooky season is here, so wrap up and let the weird in.

Sandworm, but make it cosy

Beetlejuice Sandworm

  • All over Sandworm print
  • Green sherpa lined
  • Officially licensed collection
Beetlejuice Sandworm

THEOODIE.COM

Beetlejuice Sandworm Blanket

Shop Beetlejuice
Format
Menu-card split, product photo
Persona
Beetlejuice fan building a spooky movie-night setup at home
Reason to buy
Officially licensed collection
Funnel stage
Middle of funnel
Product
Beetlejuice Sandworm
Lands on
Landing page

Why it should work. A licensed character gives fans a reason to stop, and the menu card makes the spec scannable.

Tests. Whether a fandom hook beats a generic blanket hook in the seasonal window.

The Oodie

Sponsored · Exhibit 03 · Creepy Crew Chips

Bring the whole creepy crew to your next couch day.

The Beetlejuice Group Oodie™ Original is oversized, ultra-comfy and packed with character, combining the strange and unusually cosy. All over group print, green sherpa lined, cuffed sleeves. Haunt your next movie night or summon a lazy weekend.

9 Million+ Oodie™ Originals sold worldwide. Haunt yours next.

Beetlejuice Group
Three details on the creepy crew
  1. 1All over group Beetlejuice print
  2. 2Green sherpa lined
  3. 3Cuffed sleeves

THEOODIE.COM

Beetlejuice Group Oodie™ Original

See The Group Oodie™
Format
Product photo, ingredient chips
Persona
Friends or couples planning a spooky season movie night together
Reason to buy
9 Million+ Originals sold
Funnel stage
Middle of funnel
Product
Beetlejuice Group
Lands on
Landing page

Why it should work. Numbered details answer what is it and what do I get in one look.

Tests. Whether a spec-led creative converts the viewer who already likes the license.

The Oodie

Sponsored · Exhibit 04 · Sleepwear Collage

Sleep tee, dressing gown, loungewear. Your slow morning, sorted.

With over 4+ MILLION happy customers and 300,000+ five-star reviews, we've become one of the world’s most loved comfort brands. Start with a Sleep Tee Nightie, add a robe, finish with loungewear. Three looks, one comfort.

Start with the sleep tee, then build the whole outfit.

Sleep Tees & Nighties

Sleep Tees & Nighties

Dressing Gowns & Robes

Dressing Gowns & Robes

Loungewear

Loungewear

Slow mornings, three ways

300K 5 Star Reviews

THEOODIE.COM

Sleepwear For Slow Mornings

Shop Sleepwear
Format
Three-photo collage
Persona
Gift shopper or self-treater browsing sleepwear and loungewear
Reason to buy
300K five-star reviews
Funnel stage
Middle of funnel
Product
Blush Cherry
Lands on
Landing page

Why it should work. A collage shows range fast: tee, gown and loungewear in one scroll.

Tests. Whether range beats a single hero product for cold audiences.

The Oodie

Sponsored · Exhibit 05 · Do Not Disturb Robe

Here’s your cue to switch on do not disturb mode, one robe at a time.

Lounge a little longer in the Blueberry Stripe Summer Robe: comfort made for winding down, getting ready and everything in between. Try it at home with our 30 Days Comfort Guarantee behind you, and bring that 5-star feeling home.

Lounge a little longer. The morning can wait for you.

Blueberry Stripe
Summer Robes

Do not disturb mode: on

THEOODIE.COM

Blueberry Stripe Summer Robe

Shop Summer Robes
Format
Full-bleed photo
Persona
Someone who treats the morning routine as the best part of the day
Reason to buy
30 Days Comfort Guarantee
Funnel stage
Bottom of funnel
Product
Blueberry Stripe
Lands on
Landing page

Why it should work. A full-bleed robe photo with a risk-reducer in the body helps a warm shopper decide.

Tests. Whether the guarantee line lifts clicks from people already looking at robes.

The Oodie

Sponsored · Exhibit 06 · Tamagotchi Nostalgia

Celebrate 30 years of your favourite virtual pet, now with a hood.

The Tamagotchi Oodie™ Original brings that 90s nostalgia to life with unmatched cosy comfort. It’s 83.30 AUD, down from 119.00 AUD, and we back it with a 30 Days Comfort Guarantee. Pull the hood up and feed the nostalgia.

Your 90s pet just got a wearable upgrade.

Claim to confirm with brand: Confirm sale styles and end date

Tamagotchi
30% OFF SELECTED STYLES*

Your virtual pet turns 30

Tamagotchi Oodie™ Original 83.30 AUD

THEOODIE.COM

Tamagotchi Oodie™ Original

Get The Tamagotchi Oodie™
Format
Offer on product photo
Persona
Millennial who grew up with a keychain pet and still feels it
Reason to buy
30 Days Comfort Guarantee
Funnel stage
Bottom of funnel
Product
Tamagotchi
Lands on
Landing page

Why it should work. Nostalgia plus a visible price gives a warm viewer a reason to act.

Tests. Whether a price-led offer beats a story-led creative at the bottom of the funnel.

The Oodie

Sponsored · Native 01 · Notes From The Sofa

My notes app, Sunday evening: hood up, plans cancelled, snacks ready.

Splatter is an Oodie™ Original: an irresistibly soft & snuggly wearable blanket, with a giant hood and a pocket so large it holds a year’s worth of snacks. Your happy place for movie nights, snuggles, and gaming marathons.

Make your own list. The hood is optional, the snacks aren’t.

Splatter

Notes

Plans for today: none

  • Hood up, plans cancelled
  • Snacks in the giant pocket
  • Do not disturb mode on
  • Gaming marathon, loading

THEOODIE.COM

Splatter Oodie™ Original

Shop Originals
Format
Notes app over product photo
Persona
Homebody who plans the whole weekend around the sofa and a film
Reason to buy
Born in Adelaide, 2018
Funnel stage
Top of funnel
Product
Splatter
Lands on
Landing page

Why it should work. A notes-app list looks like a friend’s post and shows the pocket and hood as lifestyle.

Tests. Whether native, customer-voice creative beats a studio shot for cold reach.

The Oodie

Sponsored · Exhibit 07 · Peanuts Sofa Season

The Peanuts gang is ready for your next couch day.

The Peanuts Oodie™ Original Licensed is 59.00 AUD, down from 119.00 AUD. Standard shipping is FREE for orders over $120, and delivery within Australia usually takes 2 to 8 business days after dispatch. Plan the couch day, we’ll plan the delivery.

Pick a size, pull the hood up, press play.

Claim to confirm with brand: Confirm sale price and dates

Peanuts
Free AU Shipping Over $120

Peanuts for 59.00 AUD

Peanuts Oodie™ Original 59.00 AUD

THEOODIE.COM

Peanuts Oodie™ Original

Shop Peanuts
Format
Offer on product photo
Persona
Peanuts fan treating themselves to a licensed piece or gifting one
Reason to buy
Free standard shipping
Funnel stage
Bottom of funnel
Product
Peanuts
Lands on
Landing page

Why it should work. Price plus shipping and delivery times removes the last doubts for a buyer in Australia.

Tests. Whether delivery detail lifts conversion on a licensed product.

The Oodie

Sponsored · Native 02 · Group Chat Blanket

Okay but where did you get that blanket? I need one.

Our Care Bears™ Sherpa Blanket comes from a brand with 300K 5 Star Reviews. Wrap yourself up, send a photo to the group chat and wait for the question: where did you get that? The answer is one link away.

Send them the link and let the group chat do the rest.

Group chat

Where did you get that?

Care Bears™

Okay but where did you get that blanket?

The Oodie. 300K 5 Star Reviews, so I trusted it.

THEOODIE.COM

Care Bears™ Sherpa Blanket

Shop Blankets
Format
Message thread with photo
Persona
Care Bears nostalgia buyer who shares every purchase with friends
Reason to buy
300K five-star reviews
Funnel stage
Middle of funnel
Product
Care Bears™
Lands on
Landing page

Why it should work. A chat thread feels like word of mouth, with the review count as the reason to trust.

Tests. Whether social-proof framed as a chat lifts click-through for blankets.

The Oodie

Sponsored · Native 03 · Tee Or Robe Poll

Slow morning ahead: do you reach for a sleep tee or a summer robe?

Vote with a tap. Sleep Tees & Nighties for slow mornings, or a Summer Robe like Blueberry Stripe for winding down, getting ready and everything in between. Both come from a brand with 300K 5 Star Reviews.

Tap your pick and we’ll show you the rest of the range.

Sleep Tees
Summer Robes

Tee or robe: you decide

Sleep TeesSummer Robes

THEOODIE.COM

Sleep Tees Or Summer Robes

Compare Both
Format
Stories poll
Persona
Browser who can’t decide between a sleep tee and a robe
Reason to buy
300K five-star reviews
Funnel stage
Middle of funnel
Product
Blueberry Stripe
Lands on
Landing page

Why it should work. A poll invites interaction and shows two categories at once.

Tests. Which category pulls more taps, to steer the next round of creative.

The Oodie

Sponsored · Native 04 · Cherry Camera Roll

Last photo in my camera roll: the Pink Cherry nightie.

That’s Pink Cherry, our Strappy Nightie. It comes from a brand with 4+ MILLION happy customers and 300K 5 Star Reviews. Save it to your camera roll, send it to a friend, wear it on the next slow evening.

Screenshot it for later, then send it to the friend who’ll want one.

Pink Cherry
RecentsSunday
evening
Edit

Save this for Sunday

THEOODIE.COM

Pink Cherry Strappy Nightie

Shop Nighties
Format
Camera-roll share
Persona
Sleepwear browser who screenshots outfits to buy later
Reason to buy
300K five-star reviews
Funnel stage
Top of funnel
Product
Pink Cherry
Lands on
Landing page

Why it should work. A camera-roll look reads as a personal share, not an ad.

Tests. Whether a save-for-later framing drives profile visits and retargeting pools.

The Oodie

Sponsored · Meme 01 · UNO Sock Swap

Cold toes on movie night? Skip their turn and slip these on.

Our UNO Sherpa Socks live in the UNO & Scrabble range of the License Shop. Slip them on for movie night, add the UNO Sherpa Blanket for the sofa, and let someone else deal the cards while you stay warm.

Your feet just drew a wild card, and it’s a good one.

Skip the cold feet

Drake Hotline Bling meme about The Oodie

Cold toes on movie night

UNO Sherpa Socks

The Oodie

THEOODIE.COM

UNO Sherpa Socks

Shop UNO
Format
Meme template, product swapped in
Persona
Game-night host who wants a matching comfort kit for everyone
Reason to buy
Officially licensed collection
Funnel stage
Top of funnel
Product
UNO
Lands on
Landing page

The Oodie

Sponsored · Meme 02 · Hello Kitty Wandering Eye

Mid-movie, my eyes went somewhere new, and it wasn’t the screen.

The Hello Kitty Sherpa Blanket is a licensed piece from our Sherpa Blankets range. Wrap yourself in it, leave the old throw on the armchair and let it watch you walk away. Some upgrades are worth the awkward glance.

Sorry, old throw. It’s not you, it’s the sherpa.

Eyes on the Hello Kitty blanket

Distracted Boyfriend meme about The Oodie

Hello Kitty Sherpa Blanket

Me, mid-movie

The throw I’ve had for years

The Oodie

THEOODIE.COM

Hello Kitty Sherpa Blanket

Shop Hello Kitty
Format
Meme template, product swapped in
Persona
Hello Kitty fan with a sofa full of old throws and one soft spot
Reason to buy
Officially licensed collection
Funnel stage
Top of funnel
Product
Hello Kitty
Lands on
Landing page

The Oodie

Sponsored · Meme 03 · Cooling Or Sherpa

Hot night or cold night? We built something for both.

Warm night or cold one, we cover both. Our Cooling PJ Short in Cherry sits behind a simple claim: 21% more breathable than cotton jersey. Our Sherpa Lined Wide Leg Trackpant handles the other kind of night.

Cooling for the warm ones, sherpa for the cold ones.

Claim to confirm with brand: Claim to confirm: which pieces it covers

Cooling or sherpa tonight?

Two Buttons meme about The Oodie

Cooling PJ Short

Sherpa Lined Wide Leg Trackpant

Me, choosing tonight’s comfort

The Oodie

THEOODIE.COM

Cooling PJs Or Sherpa Pants

Shop Cooling
Format
Meme template, product swapped in
Persona
Shopper choosing between summer pyjamas and winter loungewear
Reason to buy
More breathable than cotton
Funnel stage
Middle of funnel
Product
Cherry
Lands on
Landing page

The Oodie

Sponsored · Meme 04 · Four Levels Of Cosy

Four levels of comfort, and only the last one comes with a pocket.

Back in 2018, Davie Fogarty had a big idea: to reinvent comfort. He created the Oodie™ Original, with a giant hood and a pocket so large it holds a year’s worth of snacks. Splatter is one print of many.

Level four is the pocket. Start climbing.

Level four: the snack pocket

Expanding Brain meme about The Oodie

A blanket on the sofa

A wearable blanket

A wearable blanket with a giant hood

A pocket that holds a year’s worth of snacks

The Oodie

THEOODIE.COM

The Oodie™ Original Story

Read The Story
Format
Meme template, product swapped in
Persona
Curious scroller who likes knowing the story behind a product
Reason to buy
Born in Adelaide, 2018
Funnel stage
Top of funnel
Product
Splatter
Lands on
Landing page

The Oodie

Sponsored · Meme 05 · Thirty Day Sign

Trying the Pusheen Oodie™ Original comes with a promise attached.

The Pusheen Oodie™ Original Licensed comes with our 30 Days Comfort Guarantee. Free AU Shipping Over $120 & Easy Returns*. Wrap up, try it in your own living room and decide for yourself.

Comfort you can test before you commit.

Change my mind: 30 days

Change My Mind meme about The Oodie

30 Days Comfort Guarantee. Change my mind.

The Oodie

THEOODIE.COM

Pusheen Oodie™ Original

Shop Pusheen
Format
Meme template, product swapped in
Persona
Cautious buyer who wants a guarantee before ordering a first Oodie
Reason to buy
30 Days Comfort Guarantee
Funnel stage
Middle of funnel
Product
Pusheen
Lands on
Landing page

The Oodie

Sponsored · Meme 06 · Weekend Plan Cancelled

Step one: Cinnamoroll Oodie™. Step three: no plans this weekend.

The Cinnamoroll Oodie™ Original comes in S/M: Same Comfort You Know And Love, Now 15% smaller. Hood up, plans cancelled, and a weekend with nothing on the list but the sofa and something to watch.

Same comfort, now in S/M. Cancel everything else.

Cancel the plans. Twice.

Gru's Plan meme about The Oodie

Buy a Cinnamoroll Oodie™ Original

Pull the hood up

Cancel the weekend plans

Cancel the weekend plans

The Oodie

THEOODIE.COM

Cinnamoroll Oodie™ Original

Shop Cinnamoroll
Format
Meme template, product swapped in
Persona
Cinnamoroll fan who wants a smaller fit for the same comfort
Reason to buy
Officially licensed collection
Funnel stage
Top of funnel
Product
Cinnamoroll
Lands on
Landing page

The Oodie

Sponsored · Meme 07 · Throw Versus Sandworm

Plain throw, or deadly cosy? It’s a tough call, honestly.

Frightfully soft, haunting energy, all the strange of Beetlejuice in a Sherpa Blanket. Where a plain throw ends, this one starts: wrap up, switch off and let the sofa become something stranger.

Wrap yourself in weird. The sofa will never be the same.

Level up the sofa throw

Tuxedo Winnie The Pooh meme about The Oodie

A regular throw on the sofa

Beetlejuice Sandworm Sherpa Blanket

The Oodie

THEOODIE.COM

Sandworm Sherpa Blanket

Wrap Up
Format
Meme template, product swapped in
Persona
Beetlejuice fan ready to upgrade a plain sofa throw this season
Reason to buy
Officially licensed collection
Funnel stage
Top of funnel
Product
Beetlejuice Sandworm
Lands on
Landing page

Photography and product names belong to The Oodie. Every ad lands on a page in this package. Memes use real, recognizable templates with The Oodie product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.